AAKER, DAVID A.
Genre: Books
Format: Book - Hardcover
Released: Sat 1 Jun 1991
Catalogue Number: 0001879129
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| $20.7 |
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| 5. | MEYER, STEPHENIE - BREAKING DAWN |
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| 6. | FEEHAN, CHRISTINE - MURDER GAME |
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| 7. | MEYER, STEPHENIE - ECLIPSE |
| $28.07 |
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| 8. | MEYER, STEPHANIE - TWILIGHT: SPECIAL EDITION: TWILIGHT SAGA (BOOK 1) |
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| 10. | SCHOLASTIC AUSTRALIA - $1 COIN COLLECTION: NEW EDITION |
| $9.35 |
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MANAGING BRAND EQUITY
| Price: | AUD$86.61 |
To Order
* Prices displayed are in Australian Dollars and, where applicable, GST inclusive
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Description:
Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly
Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly
Details:
- Publisher: SIMON & SCHUSTER
- Pages: 299
- Academic Level: Scholarly/Undergraduate
- Depth (m): 0.025
- Dewey: 658.8/27
- Height (m): 0.241
- Language Of Publication: English
- Pages: 299
- Physical Format: Hardbound
- Place Of Publication: United States
- Published Date: 1/06/1991
- Publishers: Commercial
- Weight (g): 612
- Width (m): 0.165
Availability
This is an import product, and as such may take longer to source stock, we estimate that despatch will take 14-20 days after ordering, click here for more information regarding import products.
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