GUNELIUS, S.
Genre: Books
Format: Book - Hardcover
Released: Wed 13 Aug 2008
Catalogue Number: 9780230203235
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| 10. | SCHOLASTIC AUSTRALIA - $1 COIN COLLECTION: NEW EDITION |
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HARRY POTTER
| Price: | AUD$51.98 |
To Order
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Description:
Why is 'Harry Potter' so successful? In this fascinating book, every aspect of the brand phenomenon is analyzed. This is the story of the most incredible brand success there has ever been. The 'Harry Potter' brand is the biggest media and branding success story of all time.With more films on the way, a forthcoming theme park, and questions about what J.K. Rowling will do next, the interest is still running high, and will be for years to come. The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is 'Harry Potter'. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Why is 'Harry Potter' so successful? In this fascinating book, every aspect of the brand phenomenon is analyzed. This is the story of the most incredible brand success there has ever been. The 'Harry Potter' brand is the biggest media and branding success story of all time.With more films on the way, a forthcoming theme park, and questions about what J.K. Rowling will do next, the interest is still running high, and will be for years to come. The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is 'Harry Potter'. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Details:
- Depth (m): 0.019
- Height (m): 0.238
- Weight (g): 486
- Width (m): 0.164
Availability
Estimated despatch 14-20 days after ordering.
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